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POSTER: LESTER BEALL (1903-1969). NOW I'M SAT

LESTER BEALL (1903-1969) NOW I'M SATISFIED / RURAL ELECTRIFICATION ADMINISTRATION. 1939.
39 3/4x30 1/8 inches, 101x77 cm.
Condition B+: repaired tears and creases in margins and image. Silkscreen.
"Beall's first REA poster series emphasized electricity's role in meeting basic human needs . . . [but] showed no people. The second poster series, however, showed technology's impact on actual users, a tendency towards realism that Beall reinforced by incorporating photography." (Resnick p. 58) This impressive photomontage depicts an elderly woman comfortable in her rocking chair, sewing by the electric light cast from her table lamp.

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May 12, 2008 1:30 PM EDT
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