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POSTER: LUDWIG HOHLWEIN (1874-1949). TERRANOV

LUDWIG HOHLWEIN (1874-1949) TERRANOVA. 1909.
34x22 3/4 inches, 86x57 1/2 cm. Freihung, Munich.
Condition B+: restoration along horizontal fold; creases and abrasions in margin and image.
Looking at these seagulls flying over a barren landscape, one could easily think that it is a tourist poster for Terranova. However, this is not the case. Hohlwein designed another poster with this title that bears additional text identifying Terranova as a brand of shoe polish! While this image remains a mystery (was the polish made out of animal fat?), we must assume that at the time, Terranova was sufficiently known well enough that potential clients needed only to see its name in advertising for a poster to be effective. Graphically, it is Hohlwein at his best. DFP III 1358, Frenzel 28, Hohlwein-Stuttgart, 317 (var).

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May 12, 2008 1:30 PM EDT
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