POSTER: VARIOUS ARTISTS [NEW YORK.] 1968. Group of 9 posters. 45x29 inches. Seaward-Edison Corporation.

VARIOUS ARTISTS [NEW YORK.] 1968. Group of 9 posters.
45x29 1/2 inches. Seaward-Edison Corporation.
Conditions vary, generally B+. Paper.
The Container Corporation of America (CCA) was founded in 1926 by Walter Paepcke. He was the first corporate chairman to bring innovative excellence into American advertising. From the 1930s onwards, working with Charles Coiner, he commissioned the finest European talents (A.M. Cassandre, Jean Carlu, Herbert Bayer and Moholy Nagy, among others), to design ads for his company. He also created the Aspen International Design Conference, part of an ongoing commitment to turning Aspen into a gathering place for leading world intellectuals and artists. After Paepcke's death, the company's inspired commitment to graphic design was carried on under the art direction of John Massey. This series was published by the CCA in 1968, and contains the work of two artists. The graphic representations of Peter Teubner, and the photographic compositions by Tomoko Miho. Massey considered her as "a master of dramatic understatement," and these images lend weight to George Tscherny's observation that she was "a minimalist and modernist in the best sense of the term." These images are highly poetical, employ strong colors which erase all realistic details, yet they are constructed with disarming, uncluttered ease. A similar low-key approach is applied to the typography. They are all iconic images of American post-War graphics. Muller Brockman 279, Images of an Era 93.