347

ROGER BRODERS (1883-1953). SUR LA COTE D'AZUR. Circa 1931. 39x24 inches, 101x62 cm. Lucien Serre, Paris.

ROGER BRODERS (1883-1953) SUR LA COTE D'AZUR. Circa 1931.
39 3/4x24 1/2 inches, 101x62 1/4 cm. Lucien Serre, Paris.
Condition B+: repaired tears and minor creasing at edges; abrasions in image.
This poster has been cited as a classic example of shifting social mores, as well as a shift in the design of travel posters themselves, in that the traditional "aristocratic or upper middle class woman in a long crinoline dress who is carrying an umbrella in hand to protect herself from the sun [who was depicted in many turn-of-the-century travel posters], gives way to a young, buxom sun worshipper" (Azur p. 19). In 1933, this image was used by the PLM on the cover of a travel brochure (see www.travelbrochuregraphics.com). Broders p. 90, Perry / Broders p. 29, Le Train p. 102, Azur cover and 11, Golden Age p. 109.

Accepted Forms of Payment:

Money Order / Cashiers Check, Personal Check, Wire Transfer

Shipping

Upon request, Swann will facilitate the shipping of purchases to out-of-town buyers at an additional charge for packing, shipping and insurance, but will not be responsible for any loss, damage or delay resulting from the packing, handling and shipping thereof. Unless specific instructions are received, Swann is the sole judge of the method to be used for shipment. Packing and shipping costs will be noted on the invoice mailed to successful bidders after the sale, and are based on the actual costs involved. Be advised that a full commercial invoice must accompany any purchase shipped outside the US.

August 6, 2014 10:30 AM EDT
New York, NY, US

Swann Auction Galleries

You agree to pay a buyer’s premium, as outlined below, and any applicable taxes and shipping.
Buyer's Premium
$0 - $100,000:
28.00%
$100,001 - $1,000,000:
23.00%
$1,000,001+:
15.00%

View full terms and conditions

Bid Increments
From: To: Increments:
$0 $149 $10
$150 $499 $25
$500 $999 $50
$1,000 $1,999 $100
$2,000 $5,999 $200
$6,000 $9,999 $500
$10,000 $19,999 $1,000
$20,000 $49,999 $2,000
$50,000 $99,999 $5,000
$100,000 $199,999 $10,000
$200,000 $499,999 $20,000
$500,000 + $50,000