114

SEPO (SEVERO POZZATI, 1895-1983) NOVELTEX.
21 3/4x14 3/4 inches, 55 1/4x37 1/2 cm. Idea, St. Ouen.
Condition A- / A: minor water staining at bottom edge. Paper. Framed.
One of Sepo''s first accounts with Dorland Advertising Agency was the shirt-maker Noveltex, with whom he continually worked over the course of almost 20 years. His geometrically-influenced depiction of a shirt is an ingenious, stylized Art Deco version of an Object Poster; it became the company''s logo, serving as the basic visual element used by the company''s advertisers for many years. This is the smaller format. Not in Sepo.

SEPO (SEVERO POZZATI, 1895-1983) NOVELTEX.
21 3/4x14 3/4 inches, 55 1/4x37 1/2 cm. Idea, St. Ouen.
Condition A- / A: minor water staining at bottom edge. Paper. Framed.
One of Sepo''s first accounts with Dorland Advertising Agency was the shirt-maker Noveltex, with whom he continually worked over the course of almost 20 years. His geometrically-influenced depiction of a shirt is an ingenious, stylized Art Deco version of an Object Poster; it became the company''s logo, serving as the basic visual element used by the company''s advertisers for many years. This is the smaller format. Not in Sepo.

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May 25, 2017 1:30 PM EDT
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Swann Auction Galleries

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