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VARIOUS ARTISTS. [SUBWAY CAR CARDS.] Group of 25 cards. 1947. Each 5x10 inches, 14x26 cm. New York Subways Advertising Co., Inc., New Y

VARIOUS ARTISTS [SUBWAY CAR CARDS.] Group of 25 cards. 1947.
Each 5 1/2x10 1/2 inches, 14x26 3/4 cm. New York Subways Advertising Co., Inc., New York.
Condition varies, generally A. In original mailing envelope. Double-sided with information on the back on each artist.
These miniature car cards were used as part of a campaign to boost advertising in the New York subway system. They were sent to prospective advertisers on a weekly basis, along with miniature reproductions of the posters used in the subway advertising series themselves (not included here). Each card has the artist's bio on the back and a factoid about advertising on the subway. Their goal was to "reveal in a new light the almost unlimited possibilities of this medium." The artists include E. McKnight Kauffer, Sascha Maurer, Joseph Binder, Lucian Bernhard, Paul Rand, Erik Nitsche, Otis Shepard and others. Together, they are a superb example of mid-century American graphic design. We believe this is the complete set. International Poster Annual 1948 / 49 pps. 162-166.

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April 24, 2014 1:30 PM EDT
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