253

Willem Frederick Ten Broek

1905-1993

New York World's Fair 1939 / Holland America Line. 1938.

Condition B: repaired tears at edges and in image; creases, abrasions and overpainting throughout image and along vertical and horizontal folds. Mounted on paper.

For all the great graphic publicity produced for the New York World's Fair, among some of the best and rarest images were those designed by foreign shipping lines using the Fair as an enticement for their passengers. Both the Cunard White Star Line and Holland-America Line produced posters touting the event. Unlike American advertisements, these foreign images not only depicted the Trylon and Perisphere, but also used graphic Art Deco depictions of New York's skyline, which proved to be an incredible draw for foreign visitors. Ten Broek designed several powerful Art Deco posters for the Holland-America Line as well as KNSM. It is uncertain how often the Holland-America Line was able to offer this World's Fair service to its passengers, as the outbreak of World War II in 1939 (just a few months after the Fair began) would have severely limited, if not curtailed, the leisure activities of the ocean liner companies. This is the English version, with the rare World's Fair overprint.

Crouse p. 233, New York p. 115 (var), Schipp & Affiche p. 111 (var).
37¼x24½ inches, 94½x62¼ cm. Joh Enschede en Zonen, Haarlem.

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November 25, 2025 12:00 PM EST
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