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     A Look Inside the Catalogue


    Jan Tschichold 

    Lot 63: Jan Tschichold, Der Berufsphotograph, 1938. Sold for $15,000.


    Presented by our Vintage Posters department, this auction contains modernist posters and ephemera from major artists like Lester Beall, Adolphe Mouron Cassandre, Paul Colin and many others. Featured in the sale is a rare Italian Futurism poster by Filippo Tommaso Marinetti, and a small selection of sublime and rarely-seen Secession posters, including works by Berthold Löffler and other Austrian and Czech artists. 


    Left, Lot 20: Chris Lebeau, Hamlet, 1914. Sold for $7,500.

    Right, Lot 129: Adolphe Mouron Cassandre, Champions du Monde, 1930. Sold for $75,000.


    In addition to posters, this auction features a large run of ephemera designed by Ukrainian-French design master A.M. Cassandre. Among the items on offer are magazine covers, catalogues and brochures, several books and a Hermés scarf. 



    Modernist Poster

    Lot 25: Filippo Tommaso Marinetti, Futurismo, 1932. Sold for $20,000



    Italian artist, poet and theorist Filippo Tommaso Marinetti's Futurismo commemorates the April 15, 1919 confrontation between the rising Fascist movement and communists. Marinetti authored the Futurist manifesto for the avant-garde art and social movement of the same name, which championed technology, speed and youth.




    Modernist Posters Modernist Posters


    Left, Lot 193: Niklaus Stoecklin, Binaca, Zahnpaste, 1941. Sold for $7,000.

     Right, Lot 75: Willem Sandberg, Tentoonstelling Binnenhuiskunst, 1933. Sold for $3,000. 



    Two notable posters are Niklaus Stoecklin's dental hygiene classic for Binaca, 1941, featuring toothpaste and a toothbrush in a glass, and the anonymous but immediately recognizable image for the 1913 Armory Show. The auction also includes posters by Ludwig Hohlwein, Lucian Bernhard and Tadanori Yokoo




    Left, Lot 160: Lester Beall, Radio / Rural Electrification Administration, circa 1930s. Sold for $27,500. 

     Right, Lot 164: Lester Beall, Rural Electrification Administration, 1939. Sold for $25,000.


    Lester Beall's bright colors and dramatic geometry were the hallmarks of his graphic design. In 1937 MoMA held a solo exhibition of his work, making him the first graphic designer to receive the honor. This sale features five important posters from Beall, including the two pictured above. 



    Modernist Posters

    Lot 105: Roger de Valerio, Citroën, 1932. Sold for $1,950. 






    For more information about any of the items in this auction, contact Director Nicholas D. Lowry