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    THE MODERNS 

    Authors Steven Heller & Greg D’Onofrio

    In Conversation with Nicholas D. Lowry

     

     

    Tuesday, May 1

    6 to 8 pm

     

    Copies of The Moderns will be available for purchase & signing. 

    Refreshments will be served. 

     

    Swann Auction Galleries

    104 E 25th St, 6th Fl. 10010

     

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    The Moderns: Midcentury American Graphic Design is the first comprehensive survey to examine the impact and widespread practice of the post-Bauhaus-influenced design style and method through the work of some of its most avid adherents and rebels. The book focuses on 63 principals and disciples who continued the Modern legacy in the design capitals of New York, Chicago and Los Angeles from around 1937 with the founding of the New Bauhaus to 1970, the height of the International Typographic Style. Like Modernism itself, the designers included had varying methods yet were bound by governing principles of function, clarity and simplicity. Some of these designers are well-known, others are celebrated in this volume for the first time and together they comprised a movement that changed our design world.

     

     

     

     

    About the Speakers

     

    Steven Heller is co-chair of SVA MFA Design / Designer as Author + Entrepreneur. The author, co-author or editor of over 180 books on design, illustration and related themes, he writes The Daily Heller for Print magazine and is on the faculty of MA Design Research and Writing. 

     

    Greg D'Onofrio is a designer, educator and co-founder of Kind Company and Display, Graphic Design Collection. Greg has curated, lectured and authored essays on twentieth-century American, Italian and Swiss modern graphic design history. He teaches the History of Graphic Design at the School of Visual Arts and Cooper Union in New York City.

     

    Nicholas D. Lowry is President and Principal Auctioneer of Swann Auction Galleries, and is also the Director of Swann’s Vintage Posters Department. As one of the world’s foremost authorities on vintage posters, he has spent nearly 20 years serving regularly as poster appraiser on the PBS television show Antiques Roadshow