WWI Armistice Signaled Change in Recruitment Posters
One of the most invigorating sections of our 3 August Vintage Posters sale is the tremendous selection of war propaganda. We examine how these posters changed as the first world war came to a close.
During World War I the U.S. military commissioned posters with striking images and simple statements to galvanize young men to join the fight abroad. They portrayed enlistment as patriotic, featuring valiant American soldiers destroying inhuman foes who threatened allegories of freedom and justice.
Lot 166: Destroy This Mad Brute/ Enlist, H.R. Hopps, circa 1917. Estimate $12,000 to $18,000.
After the armistice was signed, however, a new angle was needed to recruit during peacetime. Because the U.S. was not actively fighting, posters could no longer depict a patriotic battle and had to search for other means of attracting young men.
The Army and Navy advertised to men looking to learn a trade. Combating the lethargy of a postwar public, posters from this period highlight a fulfilling and lucrative career path begun by enlisting.
Lot 154:Navy Rifle Range, J. William Cromwell, circa 1917. Estimate $800 to $1,200.
They also engendered a sense of family and manhood that ostensibly could not be found anywhere but the Army and Navy.
Lot 135: The U.S. Army Builds Men/ Enlist Today, circa 1919. Estimate $500 to $750.
Lot 156: It Takes A Man To Fill It/ Join The Navy, Charles Stafford Duncan, 1918. Estimate $1,500 to $2,000.
The Poster, a contemporary monthly periodical, commented on the alternative approach taken by the U.S. Marines: “Looking for a ‘scrapper,’ [they] put forth the travel and adventure idea” (23). James Montgomery Flagg’s design of a jaunty marine flirting with danger on the back of a leopard was just cheeky enough to encourage thrill-seeking enlistment—“after all, travel, adventure, [and] new experiences form the strongest magnet for drawing men into the Marine Corps” (27).
Lot 165: Travel? Adventure? Answer—Join the Marines!, James Montgomery Flagg, circa 1918. Estimate $4,000 to $6,000.
The message was that in order for young men to see the world and find themselves in the process, they would have to enlist. Travel? Adventure? Answer—see our complete catalogue for more exciting posters.