Lot 214: Alphonse Mucha, Times of the Day, 1899. Sold August 1, 2018 for $40,000.
Food and Drink
The auction offered an unusually broad selection of food and drink posters, with sections devoted to Leonetto Cappiello and Luciano Achille Mauzan. Cappiello’s Carnaval / Vinho do Porto, 1911, brought $18,750. Manuel Orazi’s Ligue Vinicole de France, 1901, an elegant image positioning wine as the wholesome answer to the modern world’s ills, brought a record $10,625.
Wartime propaganda, for which these sales are known, included both marketplace mainstays and surprises. Among top lots were perhaps the most iconic posters in the world: James Montgomery Flagg’s I Want You for the U.S. Army brought $10,000, the anonymously designed Keep Calm and Carry On, a 1939 image from Great Britain, sold for $12,500. Two posters designed by Arthur Szyk in the 1940s for the war effort, encouraging American soldiers to “Fool the Axis – Use Prophylaxis,” sold for $4,750 and $4,000, new auction records over estimates of just $800 to $1,200 apiece.