70 290
DESIGNER UNKNOWN
97
●
SKI ALTA. Circa 1941.
25x16
1
/
2
inches, 63
1
/
2
x42 cm.
Condition B+: minor tears and abrasions in margins; creases in margins in image; skinning in lower left
corner; time-staining in upper left corner and image; paper insert affixed in lower text. Paper.
[1,500/2,000]
HERBERT BAYER (1900-1985)
98
●
SKI IN ASPEN COLORADO. 1946.
40
3
/
4
x30 inches, 103
1
/
2
x76 cm.
Condition B: repaired tears, restored losses, creases, abrasions, restoration and overpainting in margins and image.
After moving to the USA in 1938, Bayer settled in New York before moving to Aspen in 1946, when
he was recruited by Albert Paepcke of the Container Corporation of America, to turn the sleepy town
of Aspen into a cultural and educational resort, in addition having a lure as a winter paradise. In 1939,
Bayer had worked for Mont Tremblant, a ski resort in Canada, and clearly used this experience when
making the Aspen Ski posters and other advertising ephemera he designed for the city. Here, the maple
leaf he used in Canada is changed into an Aspen tree leaf in the center of the image. A jumping skier
in front of the leaf and yellow sun rays added at the top, against a photograph for the background, all
build a dynamic, well-balanced image with the kind of perfect typography that are hallmarks of Bayer’s
work. Bayer p. 188, Fotoplakate p. 130, Art of Skiing p. 133, Sports d’Hiver p. 168.
[5,000/7,500]
97