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HADDON SUNDBLOM.
The Arrangement. Story illustration for “Never Say Die” by Lucia Alzamora, published in
Ladies’ Home Journal,
August, 1938. Oil on canvas. Signed “Sundblom” in lower right image.
686x1016 mm; 27x40 inches. Light fraying of canvas at edges of stretcher bar and along
inside bar edge, light surface repair. Framed. Accompanied by a copy of the magazine.
[6,000/9,000]
Sundblom (1899-1976) is best known for creating the iconic Coca-Cola Santa Claus in the 1930s.
He was a prominent and influential commercial illustrator who enjoyed a steady and prolific career
and was inducted into the Society of Illustrators Hall of Fame in 1987.