Lubrication By Shell/Imperial Airways Empire Flying Boat "Canopus" 1937 29.25 x 44.75 inches. Condition A-: minor creasing and discolorations in image and in margins. Kauffer also designed two sophisticated and dynamic posters promoting the use of

Lubrication By Shell/Imperial Airways Empire Flying Boat "Canopus" 1937 29.25 x 44.75 inches. Condition A-: minor creasing and discolorations in image and in margins. Kauffer also designed two sophisticated and dynamic posters promoting the use of Shell oil as lubrication in the planes owned by prominent airlines. In each both designed in the same year he uses the "spaceframe device ... a simple spatial illusion where the planes takes off" Kauffer 74 For one posterKauffer depicted the Miles M-1 1 Whitney Straight airplane, but here he focuses his graphic attention on the Imperial Airways Flying Boat "Canopus." The layout is extremely elaborate, with a photomontage of the plane churning water as it is taking off within a light blue rectangle, askew within the outline of another rectangle in a way thatresembles a pilot's view of the horizon. The diagonal line of brightlycolored text further implies a plane taking off, and Kauffer's logo- robot balancing on the outer rectangle provides a continuing sense of corporate identity. The "C' class flying boats were first built in 1936, to carry mail and passengers to the far corners of the British Empire, and were the largest British-built passenger-carrying monoplanes of their time.