E McKnight Kauffer 1902-1939 Earls Court Motor Show. 1937 39.5 x 2415 inches. Baynard Press. Condition A-: minor creasing and discoloration in image. Although he was born in America, McKnight- Kauffer spent his most creative years in Great Britain,

E McKnight Kauffer 1902-1939 Earls Court Motor Show. 1937 39.5 x 2415 inches. Baynard Press. Condition A-: minor creasing and discoloration in image. Although he was born in America, McKnight- Kauffer spent his most creative years in Great Britain, acting as the "chef de file" of the new generation of poster artists. After the first revolutionary poster that he did in 1919 for the Daily Herald hereceived commissions from many major clients, the most important beingLondon Transport. He designed 141 posters for them over a span of 20 years. Asked by Frank Pick to help redesign subway stations, Kauffer also created an extremely avant-garde gigantic photo-mural in the Earl's Court station in 1936 The year after, he was asked to do the poster for the Motor Show in Earl's Court. The poster is Kauffer at his best: powerful, eye-catching, and quite sophisticated. The image is very modernistic, with a photograph inserted in a geometric arrangement and extremely dynamic lettering. An archetypal example of the new style in graphic design that emerged in the 1930s. ref Mcknight-Kauffer by Mark Harworth-Booth and Gordon Fraser, London, 1979 - no.53