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75
LUCIAN BERNHARD (1883-1972) AMOCO.
41x26 inches.
Condition A. Framed.
Having moved to the United States in 1925, Bernhard worked extensively in typography for the American Type Founders company. He also continued to do a lot of advertising work in which he, essentially, provided the services of a typographer. Post World War II examples of his corporate typographic posters include Rem (cough drops), Pepsi and Amoco, for whom he redesigned their logo and then created posters with a number of variants.
ref: Graphic Design in Germany, by Jeremy Aynsley, Thames & Hudson 2000, no. 2.40 p.85.
Condition A. Framed.
Having moved to the United States in 1925, Bernhard worked extensively in typography for the American Type Founders company. He also continued to do a lot of advertising work in which he, essentially, provided the services of a typographer. Post World War II examples of his corporate typographic posters include Rem (cough drops), Pepsi and Amoco, for whom he redesigned their logo and then created posters with a number of variants.
ref: Graphic Design in Germany, by Jeremy Aynsley, Thames & Hudson 2000, no. 2.40 p.85.
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May 6, 2002 12:00 AM EDT
New York, NY, US
Swann Auction Galleries
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