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114
MAKOTO NAKAMURA (1926- ) SHISHEIDO PERFUMES / "THE SOFTNESS OF THE LIGHT PERFUME". 1978.
40 1/2x28 1/2 inches.
Condition A-: minor tears and creases in margins. Paper.
Nakamura spent his entire professional career working for Shisheido. In the beginning of the 1970s he created a revolution in cosmetic advertising by using close-ups of faces and fingers in situations that always tell a story, dramatic or mysterious, thereby building a strong and unique identity for the company. This poster is one of the most famous creations he directed (here using a photograph by Noriaki Yokosuka). Already a museum piece.
ref: L'Affiche Japonaise, Musée de l'Affiche, Paris 1978, no. 127, Creative works of Shisheido, Shisheido Tokyo 1985, no. 64.
Condition A-: minor tears and creases in margins. Paper.
Nakamura spent his entire professional career working for Shisheido. In the beginning of the 1970s he created a revolution in cosmetic advertising by using close-ups of faces and fingers in situations that always tell a story, dramatic or mysterious, thereby building a strong and unique identity for the company. This poster is one of the most famous creations he directed (here using a photograph by Noriaki Yokosuka). Already a museum piece.
ref: L'Affiche Japonaise, Musée de l'Affiche, Paris 1978, no. 127, Creative works of Shisheido, Shisheido Tokyo 1985, no. 64.
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May 6, 2002 12:00 AM EDT
New York, NY, US
Swann Auction Galleries
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