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POSTER: HANS SCHLEGER ZÉRÓ (1898-1976). IN TH

HANS SCHLEGER ZÉRÓ (1898-1976) IN THE BLACKOUT. 1943. Two posters.
Each 25x20 inches, 63 1/2x50 1/2 cm. The Baynard Press.
Condition varies, generally A-.
Having lived and worked in both Berlin and New York, Hans Schleger finally settled in London in 1932. A pioneer of modernism, he worked extensively for Shell Oil and the London Transport System, two companies that had artistically progressive sensibilities. For the first, he worked both before and after the war, creating such intriguing surrealist images as "Journalists - These Men Use Shell" (see Modernist May 2001 #68). For the latter, he redesigned their logo and created numerous campaigns. This is one of those campaigns, from a series of at least five images, warning the British public to be safe when travelling in the dark wartime blackouts. (For other images in the series see the London Transport Museum collection on line, www.ltmcollection.org).

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May 12, 2008 1:30 PM EDT
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