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POSTER: J. S. ANDERSON (DATES UNKNOWN). YOU C
J. S. ANDERSON (DATES UNKNOWN) YOU CAN BE SURE OF SHELL / MOTORISTS PREFER SHELL. 1935.
30x45 1/8 inches, 76x114 1/2 cm.
Condition A-: minor tears at edges; creases in margins and image. Paper.
Shell, under the direction of Jack Beddington, was one of Britain's strongest patrons of advertising arts (along with the London underground). Year after year Beddington orchestrated remarkable campaigns that were spread through the country on his trucks. In 1935 he had the idea for a campaign to show that members of all different professions, from footballers to journalists, used Shell. Many of the posters in the series are not as straightforward as Anderson's, (such engaging non-sequiturs as "Smoker's Prefer Shell," "Theatre-Goers Use Shell," "Blondes and Brunettes," etc,) but his encapsulates the heart and soul of oil: an engine. The image is a classical example of Machine Age representation in advertising. Shell 57, Purvis p. 54, Word and Image p. 84.
30x45 1/8 inches, 76x114 1/2 cm.
Condition A-: minor tears at edges; creases in margins and image. Paper.
Shell, under the direction of Jack Beddington, was one of Britain's strongest patrons of advertising arts (along with the London underground). Year after year Beddington orchestrated remarkable campaigns that were spread through the country on his trucks. In 1935 he had the idea for a campaign to show that members of all different professions, from footballers to journalists, used Shell. Many of the posters in the series are not as straightforward as Anderson's, (such engaging non-sequiturs as "Smoker's Prefer Shell," "Theatre-Goers Use Shell," "Blondes and Brunettes," etc,) but his encapsulates the heart and soul of oil: an engine. The image is a classical example of Machine Age representation in advertising. Shell 57, Purvis p. 54, Word and Image p. 84.
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