POSTER: PIET ZWART (1885-1977) [NKF.] Circa1928.

PIET ZWART (1885-1977) [NKF.] Circa 1928.
12 1/2x19 1/4 inches.
A-: sharp verical fold down center. Paper.
Piet Zwart, along with Paul Schuitema, was the leader of the contstructivist movement in Holland. He was a trained and practicing interior designer before he turned to the graphic arts. He had strong connections with many avant-garde artists and movements, most obviously de Stijl, but also with Kurt Schwitters and El Lissitsky, who introduced him to photograms and photomontages. In 1923 Zwart received his first major commission from NKF, the Dutch Cable Factory. He worked with them over the next ten years designing hundreds of brochures and advertisements. A prominent figure in the New Typography movement, Zwart used intricate typographic compositions for the company and also created brilliant photomontages like this one. This is a printer''s proof, as evidenced by the wide margins, for an ad boasting of the composition and range of the cables used by the company. Avant Garde Page Design p. 244-45 (var).