Swann Galleries - Illustration Art - Sale 2372 - January 22, 2015

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18 ● ELLEN BARBARA SEGNER.
Lighting the Fire. Gouache on illustration board. 335x400 mm; 131/4x153/4 inches, image.
Signed lower right.A few flecks to lower right margin. Matted and framed. Circa 1950s.
[3,000/4,000]
Raleigh Cigarettes advertisement. An illustrator of glamour-girl themes, Ellen Segner is one
of the few females known for that subject matter. She is best remembered for her Little Miss
Sunbeam adverts (the spokesgirl for Quality Bakers’ Sunbeam bread) and the Dick and Jane
school readers.
19 ● GERDA WEGENER.
“Filudene: the Tonic that Cures.” Ink, wash, and watercolor on paper. Advertisement for
the French medicinal “cure-all” tonic. 483x432 mm; 19x17 inches, sheet. Signed lower
right corner and titled in pencil, lower margin. Circa 1920. [2,500/3,500]
20 ● GERDA WEGENER.
“Gyraldose.” Pen and ink on paper. 572x381 mm; 221/2x15 inches, image. Signed in image,
lower right. Matted and framed. [3,000/5,000]
Between 1913 and 1920,Wegener was the main illustrator for Gyraldose, an antiseptic
feminine hygiene product. The mixture of thymol and trioxymethylene with aluminum
sulphate was theVagisil of its day.Wegener’s sexy and fashionable women in the advertisements
helped make the consumer in need of the product feel more feminine and empowered.
[SEE ALSO LOTS 83, 84, 119, 148-150, 245, 246 FOR ADVERTISING-RELATED WORKS]
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