15 174
8
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COCA-COLA.
Study for print advertisement.Oil on canvas.
419x280 mm; 16
1
/
2
x11 inches. Mounted to
decoratively gilt wooden frame. Artist
unknown though image modeled after
Harrison Fisher’s illustration “The Time
I’ve Lost inWooing.” Circa 1907.
[1,500/2,500]
9
●
MAXWELL HOUSE COFFEE.
Print ad mock-up. Composite with gouache, pencil and watercolor on board.
112x110mm; 4
3
/
8
x4 inches, image. Board with glue residue from former matte, some glue
bleed-through in yellow background area. Circa 1939.
[300/400]
A mock-up for the Maxwell House coffee
campaign print ad featuring actor RobertYoung.
Maxwell House, the most widely advertised and
popular coffee brand was the sponsor of the radio
version of “Father Knows Best” from 1949-54.
Each episode began with the youngest daughter
Kitten asking, “Mother, is Maxwell House
really the best coffee in the whole world?” to
which her mother would reply,“Well, your father
says so, and Father Knows Best!”Though the
stressed-out father replaced his caffeinated
beverage with decaf over the years, he remained
a brand loyalist spokesman to the end, touting
Postum, a “calming beverage that would neither
keep you up nor make you jittery” and its
related product, Sanka, in the 1980s.
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